Side Door Saloon

This beloved Petoskey restaurant has been a community staple for over 50 years, and the new owners were dedicated to preserving that legacy. Their iconic frog logo had history and heart, so instead of replacing it, I refreshed it. I refined the illustration, brightened the color palette, and enhanced the overall visibility to ensure it stood out from the busy roadside. The updated design keeps the charm everyone loves while giving the brand a cleaner, more modern presence across signage, menus, apparel, and social media. A familiar favorite, now with a fresh new feel.