Foundry Bakehouse & Deli

The Foundry Bakehouse & Deli already had a strong, small-town-artisan-meets-big-city brand, warm, well-loved, and instantly recognizable. But as the business continued to grow, they were ready for more flexibility: a broader color palette, expanded iconography, and complementary typefaces that would bring even more personality to their marketing. My approach was to honor the existing brand while giving it a cozy, thoughtful boost. Fresh menus and food-labels, whimsical bakery wrap paper, playful stickers and packaging tape all work together to bring more warmth, energy, and cohesion to every touchpoint.