Newell Brands

Newell Brands is a leading consumer products company with a portfolio of iconic brands. I led a team of designers in creating visual assets for major brands such as Sharpie, Prismacolor, Yankee Candle, Crock-Pot, Calphalon, Mr. Coffee, and more. I worked closely with brand teams to keep projects on track, evolve brand guidelines, and find smart packaging and digital solutions under tight timelines. My role mixed creative direction, project management, team mentorship, and lots of cross-functional collaboration—from ideation and photoshoots to working with vendors and managing resources across the board.